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Which Colours Should My Business Use

Aug 5, 2019
3 mins

Colours are not just a visual aid when it comes to marketing and branding a business - colours convey thoughts, feelings and emotions. First impressions do count! Every business is elevated by great, memorable branding, that attracts and interests their target customers. It’s essential to create a colour scheme that works for your business, not against it. We’re going to provide you with the tools (all free) and reasoning, enabling you to work out which colours your business should use. First off we will answer why you need a colour scheme, second is colour psychology - this is an interesting one! And finally, free online tools for you to use to generate your colour scheme.


Why Does My Business Need a Colour Scheme


Colour schemes will help your visitors, users or customers understand the hierarchy of information they are shown, be it a letterhead, website, or wrap on your van. People will associate words, numbers and shapes belonging to the same colour, and as such, you can organise your companies documents with colour schemes, so they are easier to read, with information being more comfortable to digest. This addition of colour and hierarchy adds a professional edge to your businesses branded documents and marketing collateral.

Next, we will approach the psychology of colours, helping you pick colours that suit your vision, services and customers.


The Psychology of Colours


Here, we’ve compiled a list of the 12 most commonly used colours in branding, summarising the thoughts and feelings they provoke. You’ll see what kind of positive responses a colour can achieve, and what negative responses a colour may produce.


Red


Positive

Power

Strength

Excitement


Negative

Anger

Warning

Aggression


Orange


Positive

Courage

Innovation

Energy


Negative

Frustration

Immaturity

Sluggishness


Yellow


Positive

Optimism

Warmth

Happiness


Negative

Fear

Caution

Frustration


Green


Positive

Freshness

Growth

Prosperity


Negative

Stagnation

Envy

Blandness


Turquoise


Positive

Clarity

Calmness

Healing


Negative

Boastfulness

Secrecy

Fence-sitting


Blue


Positive

Trust

Dependability

Logic


Negative

Coldness

Emotionless

Aloofness


Purple


Positive

Luxury

Spirituality

Imaginative


Negative

Introversion

Decadence

Extravagance


Magenta


Positive

Imaginative

Passion

Creative


Negative

Nonconformity

Flippancy

Impulsiveness


Brown


Positive

Seriousness

Reliability

Authenticity


Negative

Humorlessness

Heaviness

Sadness


Black


Positive

Sophistication

Security

Authority


Negative

Coldness

Heaviness

Mourning


Grey


Positive

Timelessness

Neutrality

Reliability


Negative

Unconfident

Hibernation

Blandness


White


Positive

Cleanness

Purity

Sophistication


Negative

Sterility

Coldness

Emptiness


The Best Tools to Use


Now you know more about the most popular branding colours, it’s time to put what you’ve learnt into practice. Using the following tools to help, you can build your company a colour scheme in no time. Just remember, it’s always a good idea to check with colleagues, family and friends, and of course, sleep on it!


Coolors

Screenshot of Coolors Palette Generator
https://coolors.co/


Coolors is a super fast colour scheme generator which lets you create, save and share palettes in minutes.


Adobe Colours

Adobe Colours Colour Palette Generator
https://color.adobe.com/create

Adobe Colour enables you to apply specific colour harmony rules to colours you can pick from a wheel, from an image or from a colour you already know and can specify. It’s a little bit more in-depth than Coolors, but can generate better results if you spend the time with it.


Colormind.io

Colourmind.io Colour Palette Generator
http://colormind.io/


Colormind.io uses AI and machine learning to generate professional, complimentary colour palettes fast. By scanning the web for movie posters, other companies branding and so on, colormind.io gets better and better as it learns.


Canva

Canva's Colour Palette Generator
https://www.canva.com/colors/color-palette-generator/


Canva's colour palette generator lets you upload an image and it will intelligently select the colours from the photo. Quick and easy!

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