Colours are not just a visual aid when it comes to marketing and branding a business - colours convey thoughts, feelings and emotions. First impressions do count! Every business is elevated by great, memorable branding, that attracts and interests their target customers. It’s essential to create a colour scheme that works for your business, not against it. We’re going to provide you with the tools (all free) and reasoning, enabling you to work out which colours your business should use. First off we will answer why you need a colour scheme, second is colour psychology - this is an interesting one! And finally, free online tools for you to use to generate your colour scheme.
Colour schemes will help your visitors, users or customers understand the hierarchy of information they are shown, be it a letterhead, website, or wrap on your van. People will associate words, numbers and shapes belonging to the same colour, and as such, you can organise your companies documents with colour schemes, so they are easier to read, with information being more comfortable to digest. This addition of colour and hierarchy adds a professional edge to your businesses branded documents and marketing collateral.
Next, we will approach the psychology of colours, helping you pick colours that suit your vision, services and customers.
Here, we’ve compiled a list of the 12 most commonly used colours in branding, summarising the thoughts and feelings they provoke. You’ll see what kind of positive responses a colour can achieve, and what negative responses a colour may produce.
Now you know more about the most popular branding colours, it’s time to put what you’ve learnt into practice. Using the following tools to help, you can build your company a colour scheme in no time. Just remember, it’s always a good idea to check with colleagues, family and friends, and of course, sleep on it!
Coolors is a super fast colour scheme generator which lets you create, save and share palettes in minutes.
Adobe Colour enables you to apply specific colour harmony rules to colours you can pick from a wheel, from an image or from a colour you already know and can specify. It’s a little bit more in-depth than Coolors, but can generate better results if you spend the time with it.
Colormind.io uses AI and machine learning to generate professional, complimentary colour palettes fast. By scanning the web for movie posters, other companies branding and so on, colormind.io gets better and better as it learns.
Canva's colour palette generator lets you upload an image and it will intelligently select the colours from the photo. Quick and easy!
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